10 Common Business Mistakes and How to Fix Them
Running a business is challenging, and sometimes the little things make a big difference. In this video, our Business Development Manager Dan walks through ten common mistakes small businesses often make, and offers straightforward steps to correct them. Here’s a breakdown, and how Blue Rocket Accounting can help you stay on top.
1. Using generic or personal email addresses
If your business emails come from “yourname123@gmail.com” rather than an address tied to your domain, it looks unprofessional. A work email helps establish trust and consistency with clients.
2. Messy or inconsistent branding
When your logo, colours, fonts or messaging are all over the place, you confuse your audience. A coherent brand identity builds recognition and credibility.
3. No website (or a weak one)
In today’s world, no website means no legitimacy. Even a simple site with key information (what you do, who you are, how to contact you) is better than none.
4. Sending invoices as Word documents
Word docs can get altered, lost, or show formatting issues. Use proper invoice software or PDF templates to maintain consistency, clarity, and professionalism.
5. Slow replies, typos, poor communication
Delays, mistakes or sloppy writing give a poor impression. Respond promptly and proofread all communications. Reliability matters.
6. Missing calls or meetings
Failing to pick up calls or turning up late undermines your reputation. Be punctual, reliable, and honour commitments.
7. Payments that bounce or fail
One rejected transaction can hurt your cash flow and annoy clients. Use reliable payment processors and double-check account details before sending invoices.
8. Mixing business and personal expenses
When you blur the line between personal and business spending, bookkeeping becomes a nightmare. Keep separate accounts so you know exactly where your money goes.
9. Ignoring customer feedback
Customer opinions are gold. If people comment on what you can improve, take it seriously. Use feedback to refine your processes, products or services.
10. Bad phone greeting (“Hello?”)
Your opening greeting on calls matters. A professional tone—“Good morning, this is X from Company Y” — sets the right impression from the start.
By addressing these ten areas, you dramatically improve your operational professionalism, brand perception, and client trust. As the video wraps up, it encourages viewers to put these changes into practice immediately.
How Blue Rocket Accounting can help
At Blue Rocket Accounting, we help small businesses get these fundamentals right, from setting up branded email systems, managing professional invoicing and payments, to keeping your books clean and giving you insights from customer feedback. If you’re a “Start-Up Ready” business, we can partner with you to tackle each of these pitfalls before they cost time, money or reputation.
Contact us today to audit your processes or get a clean financial setup that lets you focus on growth.
